Remember When Keywords Mattered Most in PPC? Well, That’s Changing via @jonkagan

Keywords in SEM are starting to serve less value. Learn what's causing this change and where you can shift your focus instead.

The post Remember When Keywords Mattered Most in PPC? Well, That’s Changing via @jonkagan appeared first on Search Engine Journal.

from Search Engine Journal https://feedpress.me/link/13962/13850868/378826