In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties.
The post Google Analytics Filters Bot Traffic From App + Web Properties via @MattGSouthern appeared first on Search Engine Journal.
Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.
The post Bing Ranking Factors Revealed in Update to Webmaster Guidelines via @MattGSouthern appeared first on Search Engine Journal.
As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.
The post Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern appeared first on Search Engine Journal.
This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability.
The post Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1 appeared first on Search Engine Journal.
Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.
The post 5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe appeared first on Search Engine Journal.
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.
The post A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha appeared first on Search Engine Journal.
Google explains why the algorithm may rank singular and plural keywords differently.
The post Why Google Ranks Singular and Plural Keywords Differently via @martinibuster appeared first on Search Engine Journal.
How to measure results, return on investment, from a link building campaign
The post How to Measure Link Building ROI via @martinibuster appeared first on Search Engine Journal.
How can SEO agencies unlock contracts and unpause campaigns still pending now that we're in a new normal? Here are key things to consider.
The post SEO Agency-Client Communication: Unlocking Contracts in the New Normal via @seomonitor appeared first on Search Engine Journal.
Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.
The post Google Shopping Ads Are Free to Display in Main Search Results via @MattGSouthern appeared first on Search Engine Journal.
Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought.
The post Correction: Apple Safari Will Not Block Google Analytics Tracking via @MattGSouthern appeared first on Search Engine Journal.
Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.
The post How to Interpret PPC Data Correctly (Even If You Never Studied Statistics) via @amyppc appeared first on Search Engine Journal.
Unilever is the latest to deliver a $7b blow to Facebook Ads' revenue.
The post Facebook Ad Ban Heats Up Heading into July, Stock Drops 8% via @SusanEDub appeared first on Search Engine Journal.
A recently approved Google patent sheds light on the search engine's process behind showing ranked lists of entities in the SERPs. Learn more here.
The post Ranked Entities in Search Results at Google via @bill_slawski appeared first on Search Engine Journal.
Learn how modern algorithms and machine learning amplify the effects of racism and how marketers can change that.
The post Marketing & Technology Data Is Racist & Biased: Here’s How Marketers Can Fix It via @CarolynLyden appeared first on Search Engine Journal.
Want to level up your retail dynamic search ads and boost conversions? Discover how Page Feeds work and how to leverage them for DSAs.
The post Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads via @purnavirji appeared first on Search Engine Journal.
As part of a larger effort to explain how YouTube works, Google published a new page to answer commonly asked questions about YouTube search results.
The post Google Explains How YouTube Search Works via @MattGSouthern appeared first on Search Engine Journal.
LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well.
The post LinkedIn Content Creation is Up 60% Compared to Last Year via @MattGSouthern appeared first on Search Engine Journal.
Searching for the original source of an image online? Here’s your complete guide to reverse image search on all the major search engines.
The post Reverse Image Search: Your Complete Guide via @JuliaEMcCoy appeared first on Search Engine Journal.
Many say that Google uses sentiment analysis to rank web pages. These are the facts.
The post Does Google Use Sentiment Analysis to Rank Web Pages? via @martinibuster appeared first on Search Engine Journal.
Google's John Mueller's comment on stock images and rankings is a starting point for thinking about the use of images for SEO.
The post Stock Photography Impact on SEO via @martinibuster appeared first on Search Engine Journal.
Facebook is updating its interface with a new type of notification that’s likely to hurt traffic to older pages.
The post Facebook Update Likely to Hurt Traffic to Older Web Pages via @MattGSouthern appeared first on Search Engine Journal.
Google is expanding its Business Messages feature in Search and Maps, giving businesses more ways to receive messages and new ways to reply.
The post Google Expands Business Messaging to Mobile Websites via @MattGSouthern appeared first on Search Engine Journal.
This week on Marketing O'Clock, the team discusses the Microsoft Digital Marketing Center, Google's licensing programming for publishers, and more.
The post Microsoft Digital Marketing Center & This Week’s News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.
The change comes at an interesting time for Facebook, with talk of boycotting and ongoing fury over political content stances.
The post New Instagram Advertisers No Longer Need a Facebook Page via @SusanEDub appeared first on Search Engine Journal.
A content audit can help improve your website's quality. You just need to follow the right steps and know what to look for.
The post A Simple Guide to Perform a Comprehensive Content Audit via @krisjonescom appeared first on Search Engine Journal.
Learn tips for identifying seasonal trends and how to employ four effective tactics for increasing revenue during non-peak months.
The post SEO Seasonality: Overcoming the Dips During the Slow Season via @drumming appeared first on Search Engine Journal.
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
The post TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars via @SusanEDub appeared first on Search Engine Journal.
Don't work for another jerk! 121 job interviews later, here are the 15 red flags to watch out for before you accept a job offer.
The post 15 Red Flags You’re About to Work for Jerk 💩 via @annaleacrowe appeared first on Search Engine Journal.
Hackers are using Google Analytics to steal credit cards, passwords, IP addresses... basically everything shared with a hacked site.
The post Hackers Use Google Analytics to Steal Credit Cards via @martinibuster appeared first on Search Engine Journal.
Bing image-based shopping helps consumers discover products by vision, just like in the real world.
The post Bing Image-Based Shopping Improves How Consumers Shop Online via @martinibuster appeared first on Search Engine Journal.
Google is working on a way to combine data from Search Console and Analytics together in one report that is accessible from either service.
The post Google Combining Search Console & Analytics Data Into One Report via @MattGSouthern appeared first on Search Engine Journal.
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to use with this guide.
The post Top 10 Tools for Bulletproof SEO Content Strategies via @kcmelton01 appeared first on Search Engine Journal.
Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.
The post Enterprise SEO: Communication Within Your SEO Teams via @SEOGoddess appeared first on Search Engine Journal.
These case studies of proven success may help you decide whether you should move schema implementation higher on your SEO priorities list.
The post Schema Success Stories: Using Structured Data to Boost Traffic via @marktraphagen appeared first on Search Engine Journal.
A set of PPC benchmarks reveals which industries are currently performing well, which ones are hardest hit, and which ones have seen mixed results.
The post DATA: These 8 Industries Are Ruling the PPC Market During COVID-19 via @MattGSouthern appeared first on Search Engine Journal.
Google is rolling out four new attributes that businesses can use to make their Google My Business listing stand out in search results.
The post Google My Business Adds 4 New Attributes via @MattGSouthern appeared first on Search Engine Journal.
Google is expected to see a history-making drop in advertising revenue, as eMarketer estimates a decline of 5% by the end of 2020.
The post Google to See Unprecedented Drop in Ad Revenue via @MattGSouthern appeared first on Search Engine Journal.
Learn five ways to analyze author performance and techniques you can use to help search engines understand your authors and their credentials.
The post 5 Ways to Evaluate Your Authors for SEO via @lilyraynyc appeared first on Search Engine Journal.
Make sure to adjust your Instagram strategy for today's environment. Here are some expert tips for growing your Instagram brand account right now.
The post How Brands Should Use Instagram PR During Work-From-Home Mode via @lisabuyer appeared first on Search Engine Journal.
Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.
The post 3 Smartest Ways to Spend Your Google Ad Credits via @siliconvallaeys appeared first on Search Engine Journal.
Google's John Mueller discusses internal anchor text on links and the "visible effects in search"
The post Google’s John Mueller on Internal Anchor Text and “Visible Effect in Search” via @martinibuster appeared first on Search Engine Journal.
Apple’s latest version of macOS contains an updated version of the Safari browser that blocks trackers, including Google Analytics, from collecting user data.
The post Apple Safari to Block Google Analytics From Collecting Data via @MattGSouthern appeared first on Search Engine Journal.
On-page optimization is just the beginning. Find out what's next after you've optimized all your on-page elements and reached a plateau.
The post After Doing On-Page SEO – What’s Next? via @tonynwright appeared first on Search Engine Journal.
Thinking of working from home even after COVID-19? If the future is remote working, these are the biggest challenges businesses will need to overcome.
The post The Remote Working Challenges Digital Businesses Face After COVID-19 via @DanniiStrouther appeared first on Search Engine Journal.
Need advice for advertising during a downturn? Learn which paid media channels enable flexibility and how you can target audiences that show intent.
The post How to Make the Most of Paid Media Right Now via @brentcsutoras appeared first on Search Engine Journal.
How Google's Mobile First Index will index and score sites that have Desktop, Mobile and AMP versions
The post Google Mobile First Indexing and Scoring of Sites with Mobile and AMP Versions via @martinibuster appeared first on Search Engine Journal.
Are you using the right channel to report on your PPC performance? Here's how you can deliver PPC reports that will keep your clients satisfied.
The post PPC Reporting Strategies for 2020: Best Channels to Showcase Your Work via @octoboard appeared first on Search Engine Journal.
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months.
The post Google is Offering Businesses Free Promotion in Google Maps via @MattGSouthern appeared first on Search Engine Journal.
